Comments on: 5 ways to improve your agency relationship http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/ for the marketer, designer, and entrepreneur Wed, 20 Aug 2008 10:38:25 +0000 http://wordpress.org/?v=2.5.1 By: Verne http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-149 Verne Wed, 29 Aug 2007 02:18:52 +0000 http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-149 Healthy client relationships can be one of the most valuable assets for an agency, and I would hope that clients have that same appreciation towards their creative agencies. Given that, it only makes sense that both parties work together to form mutually beneficial relationships. I'd love to read a post on "how to improve your client relationship" from someone on the other end of deliverables. Thanks for your subscription! You already have mine! Healthy client relationships can be one of the most valuable assets for an agency, and I would hope that clients have that same appreciation towards their creative agencies. Given that, it only makes sense that both parties work together to form mutually beneficial relationships. I’d love to read a post on “how to improve your client relationship” from someone on the other end of deliverables.

Thanks for your subscription! You already have mine!

]]> By: Téa B http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-146 Téa B Wed, 29 Aug 2007 01:14:17 +0000 http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-146 Hi Verne, Read your post after you commented on mine on Shane&Peter -- looks like we're on a similar page huh :) It is great that more people are writing about how to look after the relationships, as well as just "the work". I know that if a client meets me halfway, I am a whole lot more willing to accommodate! :) Anyway, great work -- I have subed to your RSS :) Hi Verne,

Read your post after you commented on mine on Shane&Peter — looks like we’re on a similar page huh :)

It is great that more people are writing about how to look after the relationships, as well as just “the work”. I know that if a client meets me halfway, I am a whole lot more willing to accommodate! :)

Anyway, great work — I have subed to your RSS :)

]]> By: Verne http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-12 Verne Fri, 06 Jul 2007 04:05:07 +0000 http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-12 If you're the neighbourhood nitpick then just call me the... <insert pickier position here>...! Nice find OS.. I think I need to spend more time "maitaining" the spelling! Oh and number 6 is naturally the client-agency high-five. You should try it out sometime, it goes well with feel good music. ;) If you’re the neighbourhood nitpick then just call me the… …!

Nice find OS.. I think I need to spend more time “maitaining” the spelling!

Oh and number 6 is naturally the client-agency high-five. You should try it out sometime, it goes well with feel good music. ;)

]]> By: opinionated stepsister http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-8 opinionated stepsister Fri, 06 Jul 2007 03:38:34 +0000 http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-8 Hey Satish - Where did number 6 go? Verne - Having had to deal with agencies, I quite agree with all of your points. No slanted opinions here! (Except I'm gonna send you on a goose hunt and find your spelling mistake - courtesy of the neighbourhood nitpick) ;) Hey Satish - Where did number 6 go?

Verne - Having had to deal with agencies, I quite agree with all of your points. No slanted opinions here! (Except I’m gonna send you on a goose hunt and find your spelling mistake - courtesy of the neighbourhood nitpick)

;)

]]> By: Chris http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-4 Chris Tue, 03 Jul 2007 21:05:56 +0000 http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-4 Really interesting read! Dugg!!!!!!! Really interesting read!

Dugg!!!!!!!

]]> By: Verne http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-3 Verne Tue, 03 Jul 2007 01:17:33 +0000 http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-3 I'd have to agree with that 7th point too. The best relationships are those that aren't strictly transactional. Thanks for the comments! I’d have to agree with that 7th point too. The best relationships are those that aren’t strictly transactional.

Thanks for the comments!

]]> By: Satish http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-2 Satish Tue, 03 Jul 2007 01:05:27 +0000 http://creativebriefing.com/5-ways-to-improve-your-agency-relationship/#comment-2 Great understanding here on the ins and outs of maximizing an agency relationship. I've got to agree with #3 especially. To be fair to clients, I can also say that sometimes it's pretty tough to see just how far an agency's reaching out to make sure everyone's happy... they may simply just not know if it's standard service or not. So maybe agency folk should find a genuine way of getting that message across, or just stick with the satisfaction of overdelivering? I would also add a #7 - Make the relationship a relationship. A key to working successfully with agencies is to work exclusively with a set couple (if not just one across the board). That way the agency can understand and contribute to your business growth, and likewise the client can understand how to work best and integrate the agency into processes. Great understanding here on the ins and outs of maximizing an agency relationship.

I’ve got to agree with #3 especially. To be fair to clients, I can also say that sometimes it’s pretty tough to see just how far an agency’s reaching out to make sure everyone’s happy… they may simply just not know if it’s standard service or not. So maybe agency folk should find a genuine way of getting that message across, or just stick with the satisfaction of overdelivering?

I would also add a #7 - Make the relationship a relationship. A key to working successfully with agencies is to work exclusively with a set couple (if not just one across the board). That way the agency can understand and contribute to your business growth, and likewise the client can understand how to work best and integrate the agency into processes.

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