creative briefing

Many People x Small Acts of Kindness = Big Change.

Being Blog Action Day today, this simple equation seems to be a fitting foundation for today’s theme of eliminating poverty through the simple act of blogging. This equation also represents my contribution to improving the world on not only Blog Action Day, but every single day of the year.

Here’s the scoop: I recently joined a great team of people to develop an initiative called Daily Challenge. If you follow me on Twitter you might have seen my announcement of it going into public beta last Friday. The concept is simple: every day, everybody performs a simple act of kindness in hopes of producing positive change in our world. Challenges are submitted by users in the community (like you and me) and by celebrities and public figures supporting the cause. Accept a challenge every day. Perform your act of kindness. Check it off, sit back and enjoy the feeling of being a Do Gooder. It’s that simple.

So what does this have to do with Blog Action Day and poverty? Well, for starters, today’s challenge asks you to help those living in poverty by challenging 2 (or more) friends to a trivia play-off at www.freerice.com. Free Rice is a great initiative that promises to donate 20 grains of rice through the UN World Food Programme for every trivia question you answer correctly. How many can you get? Post your scores in the comments!

Secondly, Daily Challenge offers you a great way to fight poverty (or any cause) any day of the year. Not only that, but by submitting and sharing your own challenges, you’re helping to spread awareness and also helping your friends, family and other members in the community make a real impact on the world.

You shouldn’t need Blog Action Day to get started on fighting poverty, but if you’re going to start, today’s the day. Accept the challenge by visiting www.dailychallenge.org and registering to make a difference!