CNN 2.0

Written by Verne on July 16th, 2007

I’m not an avid reader of CNN.com, but a friend of mine who is recently pointed out the redesign of the site. This may not be breaking news to you, but I found the approach CNN took in their redesign to be both refreshing and reflective of a major news engine evolving with the web 2.0 community.

CNN.com before the redesign (courtesy of the Internet Archive):

CNN.com before the redesign

  
CNN.com “2.0″:

CNN.com after the web 2.0-styled redesign
 
Not that the former CNN.com design was overly complicated, but you can tell that simplicity is a prevailing characteristic of CNN’s new online face. In fact, this site isn’t the only one to do this, as many of today’s “web 2.0″ sites are throwing away the old style guides for the latest conventions that are guided by cleanliness, simplicity, and an abundance of white space.

Perhaps this is a move to encourage the younger, “hipper” audience to be more in tune with today’s current events, and to entice them to choose CNN.com as their preferred media outlet?

What are your thoughts on the new CNN.com?

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This entry was posted on Monday, July 16th, 2007 at 4:33 pm and is filed under strategy... or lack thereof. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses

  • MyAvatars 0.2

    Satish

    July 19th, 2007 at 10:23 am

    It looks like Yahoo lost the search contract with CNN too - big win for Google. You can see the change in the “powered by” logos… a recent GigaOM article also described that as one of the causes in a search market share drop on Yahoo’s end.

  • MyAvatars 0.2

    Verne

    July 19th, 2007 at 10:23 pm

    Yea, that was one of the things I noticed first too. I’m not surprised that losing an account like CNN has made a significant dent on Yahoo!’s search share.

    I’ve never actually used the site before, but I’ve also been told that a lot of previously-paid content is now available for free for the public. Videos happen to be among the newly-free offerings.

  • MyAvatars 0.2

    RobertBurko.com

    November 29th, 2007 at 2:33 am

    CNN 2.0: The YouTube Republican Debate…

    As I sit here watching the CNN YouTube Republican debate, I can’t help but think that this is CNN 2.0 and maybe even the evolution of TV. If Web 2.0 is defined as the age of consumer content and interaction, then CNN hit the nail on the head.
     C…

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