creative briefing

A difficult challenge for music performers is to communicate their talents in a visual manner. While I thoroughly enjoy simple and intimate acoustic performances, most others need to have their other senses tickled a bit to get the full experience. Music videos accomplish this by pairing songs with short movies that visually relay the stories, messages, and meanings behind the song. Concerts on the other hand, typically do this with lighting effects.

Two Tuesdays ago I spent my night at the Danforth Music Hall to watch Lifehouse on their Toronto stop. The concert was amazing, but that’s besides the point. In addition to all the auditory sensations that night, what really caught my eye were the lights. Alternating palettes of vibrant colors that were tied together perfectly gave the concert a stunning light show that truly augmented the whole musical experience. The visual stimulation was like porn for artists and designers in the form of bright, bright lights.

Naturally, I had to share it with all of you. Hope it brings you some inspiration!