creative briefing

I picked up my brother from the station the other night and on the drive home we were catching up on life during the past four months during which he was away studying.

He asked me, “How’s your business going?”

I responded, “It’s going well – I’m comfortable with the amount of business that’s coming in and the money I’m making.”

He then said, “Don’t get comfortable. You can be as comfortable as you want when you’re 40. At this stage you should never be so comfortable with what you have that you’d stop pushing for more.”

A nice reminder that I thought was worth sharing to all entrepreneurs.