creative briefing

A friend and I always talk ideas. Not always big ideas, but certainly ideas that excite us. They’re usually business ideas, or ideas for businesses. It always starts with “you know what somebody should do…” or “this randomly came to me the other day…”. Then we start tossing thoughts back and forth. Then we get amped up about the idea. Really amped up. We even come up with the name for the business and pick out appropriate domain names. And if we could submit MSN conversations as business plans, we would.

Then at the end of the night, we get back to reality and realize we have no time. And even if we did, we acknowledge the fact that we already run a business.

Is it wrong to want to do something a little different sometimes?

Entrepreneurs are on the path they are on presumably because they desire a lifestyle that lets them do what they want to do - free of restrictions. But as an entrepreneur, how restricted are you from diverting your attention to other ventures? Is it a formal duty or a personal judgment call that holds you back? Do you create policies that govern these scenarios for you, your partners and your employees? Does that make things a bit hypocritical? Does that make you hypocritical?

Enough questions, back to work. I love what I do. We just have great ideas, that’s all.