creative briefing

I came across a website today off my Facebook mini feed called I Met the Walrus. It is a microsite for an animated short film based on 14-year-old Jerry Levitan who, in 1969, snuck into John Lennon’s hotel room and interviewed him during his in-bed-for-peace phase. The film has already been nominated for a handful of awards, including an Academy Award for Best Animated Short Film.

I watched the trailer, which is available on the site, and the art work really struck me. The film is completely animated in a sketchbook art style to the spoken words of the interview. For anyone who knows Lennon’s reputation as somewhat of a literary magician in his time, you’ll know you’re in for some seriously deep imagery. The flash-based website is done in the very same style as well, with quirky but unobtrusive animations dispersed around the site. The imagery is definitely odd but filled with meaning - almost as if Lennon had written the creative brief for the site himself. Even if you’re not a Beatles or Lennon fan, you should check out the site for some kick-ass art and animation.

Props to Dungeon for the great site work and James Braithwaite, Alex Kurina, and Josh Raskin for the art and animation.