Marketing brands and information
Written by Verne on February 3rd, 2009Two quick and helpful micro-insights I’ve come across in the last 24 hours since launching UX Digest:
Brands
Firstly, it seems that marketing a brand name (i.e. ‘UX Digest’) is much easier than marketing just a name on its own (i.e. ‘Verne Ho’). With a name, there is no meaning or favourable associations attached to it (initially). A brand name (for the most part) has at least 1-3 words that help give meaning to your entity. This makes it easier for strangers to your brand to accept and acknowledge what you’re all about.
Information
People love information. This thing we call Web 2.0 is all about information sharing and distritution. What this means is that if you have valuable content that is worth someone’s attention, it will catch on. Content definitely is king.
That’s it. Two thoughts that randomly came to me before passing out last night. Take it for what it’s worth!
Onwards with your day. :)
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This entry was posted on Tuesday, February 3rd, 2009 at 10:11 am and is filed under strategy... or lack thereof. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Full Circle Studio
February 3rd, 2009 at 12:17 pmAfter spending a couple of years trying to market ourselves individually, some friends and I came together to form Full Circle Studio. We’ve found that, as you said, it’s way easier to convince people to give a company named Full Circle Studio a try than just three girls named Toni, Julie, and Shannon. I guess those college advertising teachers knew something after all…
Satish Kanwar
February 3rd, 2009 at 2:30 pmGuess I’ll have to change my approach again inevitably haha ;). The other thing to remember, however, is if you’re trying to build a *personal brand* then writing under your own name will fair you better.
So it’s about balancing pros/cons, and objectives.
Verne
February 3rd, 2009 at 6:46 pmOn Satish’s point – you’re absolutely right. I’m not saying that diving in with a brand name is better or worse than using your own name. Just thought I’d point out that having a brand name makes it a little easier to accept initially, while your own personal brand takes some groundwork before it gains traction.
@ Full Circle – I love it when friends join forces to create an even greater force. In your case, it might have less to do with branding and more to do with three heads being better than one! Kudos to the three of you nonetheless! :)