Comments on: Marketing brands and information http://creativebriefing.com/marketing-brands-and-information/ for the marketer, designer, and entrepreneur Mon, 30 Jan 2012 02:06:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Verne http://creativebriefing.com/marketing-brands-and-information/#comment-3718 Verne Tue, 03 Feb 2009 22:46:18 +0000 http://creativebriefing.com/?p=360#comment-3718 On Satish's point - you're absolutely right. I'm not saying that diving in with a brand name is better or worse than using your own name. Just thought I'd point out that having a brand name makes it a little easier to accept initially, while your own personal brand takes some groundwork before it gains traction. @ Full Circle - I love it when friends join forces to create an even greater force. In your case, it might have less to do with branding and more to do with three heads being better than one! Kudos to the three of you nonetheless! :) On Satish’s point – you’re absolutely right. I’m not saying that diving in with a brand name is better or worse than using your own name. Just thought I’d point out that having a brand name makes it a little easier to accept initially, while your own personal brand takes some groundwork before it gains traction.

@ Full Circle – I love it when friends join forces to create an even greater force. In your case, it might have less to do with branding and more to do with three heads being better than one! Kudos to the three of you nonetheless! :)

]]> By: Satish Kanwar http://creativebriefing.com/marketing-brands-and-information/#comment-3717 Satish Kanwar Tue, 03 Feb 2009 18:30:42 +0000 http://creativebriefing.com/?p=360#comment-3717 Guess I'll have to change my approach again inevitably haha ;). The other thing to remember, however, is if you're trying to build a *personal brand* then writing under your own name will fair you better. So it's about balancing pros/cons, and objectives. Guess I’ll have to change my approach again inevitably haha ;). The other thing to remember, however, is if you’re trying to build a *personal brand* then writing under your own name will fair you better.

So it’s about balancing pros/cons, and objectives.

]]> By: Full Circle Studio http://creativebriefing.com/marketing-brands-and-information/#comment-3716 Full Circle Studio Tue, 03 Feb 2009 16:17:20 +0000 http://creativebriefing.com/?p=360#comment-3716 After spending a couple of years trying to market ourselves individually, some friends and I came together to form Full Circle Studio. We've found that, as you said, it's way easier to convince people to give a company named Full Circle Studio a try than just three girls named Toni, Julie, and Shannon. I guess those college advertising teachers knew something after all... After spending a couple of years trying to market ourselves individually, some friends and I came together to form Full Circle Studio. We’ve found that, as you said, it’s way easier to convince people to give a company named Full Circle Studio a try than just three girls named Toni, Julie, and Shannon. I guess those college advertising teachers knew something after all…

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