creative briefing

Anyone who has ever watched a segment of Chinese television will know that very little money is spent on marketing and advertisements, and that the quality of commercials is almost laughable compared to mainstream North American media (more people would laugh if it wasn’t so sad). Anyone who has ever been to a Chinese restaurant will also know that tea is served in, well, a tea pot.

One marketing genius from what appears to be GEM or GARYA has come up with this clever idea:

Talk about capitalizing on high-reach media.

What I’d like to know is (a) how much was paid for this “prime” spot, and (b) what’s the return on their investment.

Then again, I could be wrong and this could be just be one of those “contents are very hot” warnings. Any translators?

As both a Managing Director and an Account Manager at my creative marketing agency, I understand the importance of maintaining a healthy relationship with your client. Likewise, having been on the client side myself, I know that keeping your agency happy often has a positive impact on the deliverables.

Being on the agency end now, I’ve observed, seen, and experienced the things that can make me and my team happy. So, for all those who deal with agencies (or are thinking of doing so), here are 5 simple ways that you can improve your agency relationship.

Read the rest of this entry >

A renewed ambition, a renewed blog. Welcome to creativebriefing.com!

I’ll keep the introduction short so we can get to the fun stuff. What you can expect to read here:

• Insight on creative strategy, design, and marketing
• My experiences as an entrepreneur, web designer, creative director, and creative marketer
• Ravings and criticisms
• Ideas
• More as this site takes shape

What I encourage you to do:

• Share your creative thoughts
• Subscribe to the Full RSS Feed
• Register for the site

I’ll officially declare this site live and leave you with a thought to get the ball rolling.

Life is in its details: it’s the small things that paint the big picture. Keep this in mind and creative brilliance will ensue.