I recently sponsored a fashion show and anniversary part on a whim, and it led to about half a dozen projects and some really great contracts. Also, after the event, we approached the boutique owner about redesigning her website and she was totally with it.

Being new to the LA area, I feel the type of networking I got from one event would have taken me weeks or even months to do on my own time with my current schedule.

I definitely endorse the message in this article about sponsorship being an extension of business networking and entrepreneurial responsibilities. You’d be surprised (okay, maybe not since you wrote the article) how many people never consider it.