You need to start by defining the sales role before you begin. I’d consider looking at your business first and figuring out what sales model fits best. If your demand for a full-time salesperson isn’t critical, then consider a commission model. However, if you have the resources and the need, hiring full-time or part-time may be your best approach. You’ll also need to clearly detail the expectations, responsibilities and objectives of your ideal candidate, which will make it easier for you to determine who fits the role.

Once you’ve figured out how the salesperson fits into your business it’s a matter of finding the right individual(s). I’d suggest to search within your established network of contacts first before going out and posting on job boards. Ask for referrals and recommendations, as they are far more likely to give you quality talent than a job board.

Hope that helps to get you started!

Giz – good to have you back in good health! Sales is a pretty tough way of life, but if you’re good at it, you’re going to be better off than a lot of people. Like all other professions, you need the passion to get you through the rough patches.

And congrats on the branded domain! So when are we going to do something about your portfolio? ;)

Can anybody explain the odd Digg phenomenon that’s happening on his post?

but yes, i agree. sales is very important :)

I think there are lots of approaches to bringing on your sales force, in a small business it surely doesn’t have to be at a partner level. Depending on the extent of knowledge, type of approach, and turnover your willing to put up with you can anywhere from commission based all-stars, commission based freelancers, full-time staff, students with phones and feet, vendor sales firms, and then the partner option.